A Player Account Management (PAM) platform is a specialized software system tailored for managing player accounts in gambling industries.

Caesars Sportsbook Balance Breakdown project intends to make the total funds in a sportsbook account easier to understand.

Braze uses a complicated subscription model that is more complex than a simple examples used by competitors.

Caesars CMS aimed to replace the outdated, restrictive 3rd-party SaaS platform that has hindered Caesars' digital product enhancements.

William Hill’s MVP Bet Slip feature dealing with the use of Bonusing such as Free Bets and Profit Boosts along with other Boosts.

The work in this portfolio represents projects from 2018 - 2024, while with Braze (SAAS Marketing platform) and William Hill / Caesars Entertainment. To see examples of earlier work please visit earlier portfolios listed below.

SergesBook.com (2012 - 2018) Contains SAAS Products, UX Research, Mobile App Design, Websites, Personas

SergeAndreyevDesign.com (pre 2012) Contains Websites, Web Banner Adds, Email Marketing, Book Covers / Print